That time we tripled a brand’s subscriptions in a year — by turning a messy Woo setup into a sleek, stable Shopify + Recharge machine.
What We Did
Back End Development
Ecomm
Front End Development
Ecomm
Front End Development
Overview
BetterDays launched in April 2022 with a simple but standout idea: give people the power to build their own daily supplement blend. Choose your three flavors, subscribe, and swap them anytime. No upcharges. No friction.
The product hit hard. But the platform? Not built for what came next.
BetterDays had launched on WooCommerce. It was scrappy and fast to market, but as the brand took off, the tech stack started cracking. Buggy carts. Broken subscriptions. Missed orders. Not to mention a customer service team stuck cleaning up messes instead of focusing on growth.
They came to us with a clear brief: we’re growing fast, and our stack can’t keep up. Help us move fast, but stay stable.
The product hit hard. But the platform? Not built for what came next.
BetterDays had launched on WooCommerce. It was scrappy and fast to market, but as the brand took off, the tech stack started cracking. Buggy carts. Broken subscriptions. Missed orders. Not to mention a customer service team stuck cleaning up messes instead of focusing on growth.
They came to us with a clear brief: we’re growing fast, and our stack can’t keep up. Help us move fast, but stay stable.
The Work
We architected a full replatform from WooCommerce to Shopify, rebuilding BetterDays’ digital experience from the ground up, with scalability and performance at the core.
Recharge was the obvious choice for subscriptions. Their bundling functionality gave us the backend power to support BetterDays’ “build-your-own-bundle” flow, but we didn’t stop at native tools. Instead of using Recharge’s default UI, we built a fully custom bundling interface using the Recharge SDK, matching BetterDays’ brand standards and prioritizing simplicity at every touchpoint.
The migration was complex. Each subscriber had their own unique blend, with different flavors, schedules, and swap preferences. There was no template to follow. So we built the tools ourselves — automating migration, validating data, and stress-testing everything before go-live.
We worked hand-in-hand with Recharge and Shopify every step of the way.
Recharge was the obvious choice for subscriptions. Their bundling functionality gave us the backend power to support BetterDays’ “build-your-own-bundle” flow, but we didn’t stop at native tools. Instead of using Recharge’s default UI, we built a fully custom bundling interface using the Recharge SDK, matching BetterDays’ brand standards and prioritizing simplicity at every touchpoint.
The migration was complex. Each subscriber had their own unique blend, with different flavors, schedules, and swap preferences. There was no template to follow. So we built the tools ourselves — automating migration, validating data, and stress-testing everything before go-live.
We worked hand-in-hand with Recharge and Shopify every step of the way.
A Little Recognition
Our work with BetterDays was one of just three projects nominated for the Recharge Innovation Award — recognition given to brands and partners pushing the boundaries of what’s possible on the Recharge platform.
The nod came for our custom bundle builder, which took a brand-new Recharge feature and stretched it in all the right ways. We bypassed the native UI, tapped into the SDK, and built a fully bespoke experience that was simple for customers and seamless for subscriptions.
We don’t really chase awards. But when the shortlist only has three spots and you’re on it — you take the compliment.
The nod came for our custom bundle builder, which took a brand-new Recharge feature and stretched it in all the right ways. We bypassed the native UI, tapped into the SDK, and built a fully bespoke experience that was simple for customers and seamless for subscriptions.
We don’t really chase awards. But when the shortlist only has three spots and you’re on it — you take the compliment.
The Results
– Faster, more flexible marketing thanks to a stable foundation
– Massive reduction in site maintenance overhead
From a shaky WooCommerce setup to a best-in-class Shopify + Recharge experience, BetterDays now has a digital platform that matches the strength of their product.
And their customers? Still getting their favorite three flavors, right on time.
– Massive reduction in site maintenance overhead
From a shaky WooCommerce setup to a best-in-class Shopify + Recharge experience, BetterDays now has a digital platform that matches the strength of their product.
And their customers? Still getting their favorite three flavors, right on time.
01.
3x
growth in active subscriptions in the first year post-launch
02.
Zero
errors during a complicated, high-volume migration
