That time we made a custom theme to showcase Irene Neuwirth’s world-class jewelry.
What We did
Ecomm
Front End Development
UX/UI
Front End Development
UX/UI
Overview
Irene Neuwirth is a luxury brand devoted to creating original, fine jewelry with imagination and heart. With flagship stores in LA & NYC, the website introduces and connects the Irene Neuwirth brand and jewelry to customers across the U.S.
The Problem
As high-end consumer trends continue to shift online, Irene Neuwirth was in need of an updated online shopping experience that would embody the creative quality and beauty that is associated with their jewelry.
The Solution
Working with the brand’s design agency, Wonderful collaborated with to develop a Shopify+ website worthy of the name Irene Neuwirth. From better site strategy to sales funnel optimization, each page brings delight, spectacular color, and fun surprises to shoppers while a quality technology stack provides the reliability and trustworthiness required for luxury purchases.
The Results
Irene Neuwirth’s online shopping experience has become a staple of the brand, rather than a byproduct. Since its release, the website has served as the brand’s digital flagship, increasing sales both online and in-stores.
We made a really sweet screensaver for the site with illustrated flowers that grow into the frame
Kind Words
“Working with Wonderful has been just that!
They have consistently found creative and effective ways to take our ideas and make them a reality. They’ve been exceptional partners and we can’t imagine a better team.”
