That time we helped build a viral, celebrity studded supplements brand from scratch and helped it get acquired shortly after.
What We Did
Custom Development
Ecomm
Front End Development
UX/UI
Ecomm
Front End Development
UX/UI
The Overview
Wonderful partnered with Ladder—a high-profile fitness supplement brand backed by legends like LeBron James, Arnold Schwarzenegger, Lindsey Vonn, and Cindy Crawford—to build a Shopify experience worthy of their celebrity status. With a seamless subscription program, a personalized product recommendation quiz, and rock-solid performance under immense traffic spikes, we launched Ladder into the market with confidence and style. The result? A standout ecommerce experience that not only resonated with customers but paved the way for Ladder’s successful acquisition by OpenFit just a few years later.
The Problem
Ladder was a celebrity-backed brand featuring LeBron James, Arnold Schwarzenegger, Lindsey Vonn, and Cindy Crawford, promising everyday athletes access to the same elite-quality fitness supplements used by the pros. The challenge? Creating an ecommerce experience worthy of their star power, with features like personalized product quizzes and a robust subscription model—all while ensuring the site could handle massive traffic spikes triggered by celebrity endorsements.
The Solution
Wonderful designed and built Ladder’s Shopify experience from the ground up, integrating a seamless subscription platform powered by Recharge and a custom quiz designed to guide customers toward their perfect supplement match. Knowing the stakes were high, we meticulously engineered the site to withstand intense traffic surges. When the celebrity endorsements began to flood in, the site didn’t just hold steady—it performed flawlessly and converted impressively right from launch.
The Results
Thanks to a seamless ecommerce experience and impressive early performance, Ladder quickly caught industry attention and was ultimately acquired by OpenFit within just a couple of years. Talk about a high-performance outcome.
Viral Brand
When LeBron James, Arnold Schwarzenegger, Lindsey Vonn, and Cindy Crawford teamed up to launch Ladder during an NBA draft, the internet nearly broke a sweat. After making a name in the supplements game, the young brand climbed right into OpenFit’s portfolio—clearly, they knew how to elevate their performance.
