That time we built a sticky mobile application to harness Athletic Brewing Company’s loyal community to propel sales.
What We Did
App Development
Back End Development
Front End Development
UI/UX
Back End Development
Front End Development
UI/UX
The Overview
Athletic Brewing Co. is dedicated to crafting exceptional non-alcoholic beer that not only tastes great but is also made with all-natural ingredients. Their unique brewing process ensures that every sip is full of flavor, making it a perfect choice for those who want to enjoy the taste of beer without the alcohol. You can conveniently purchase their delicious brews online, their (beautifully designed) app or find them in various stores near you.
The Problem
Athletic Brewing needed a way to harness the power of their fast growing community of loyal customers to convert them into superusers and an army of brand ambassadors, all the while increasing lifetime value.
The Solution
Wonderful led the strategic planning, UX/UI design, and technical development of a robust iOS application, creating an engaging digital experience that empowers customers to seamlessly integrate Athletic content and community interaction into their daily lives.
The Results
Since partnering with Wonderful, Athletic Brewing Co. has secured $75M in Series D funding ($225M in total) including a minority stake from Keurig Dr. Pepper and celebrity investors J.J. Watt, Naomi Osaka and David Chang.
01.
3x
Wonderful’s app generated a 3x return on investment for Athletic Brewing Company within the first year and a half
Kind Words
“That’s right, there will be brews that will only be available to those with the app. If that’s already inspiring some FOMO, then we’d recommend you download the app now! ”
