Articles

All of Our Sweet Reading

We've been building websites and digital products for a long, long (long) time. Here's some of what we've learned.


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Expert Advice

Invest Into Your Ecommerce Speed – It Could Save Millions

Just a little bit ago, we posted about how the speed of your ecommerce site matters, and even 100 milliseconds...

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Shopify converts 36% better than the rest – it’s that good

In the cutthroat arena of ecommerce, checkout conversion rates are critical. A recent independent study revealed that Shopify’s checkout converts...

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Beginners Guide

How to use Smush Pro to easily optimize your WordPress images

When it comes to WordPress website optimization, image compression is often overlooked, yet it’s an area that can significantly improve...

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Beginners Guide

Cheat codes for WordPress speed: a beginner’s guide to performance plugins

Okay, so someone told you your WordPress site is slow, and you need a way to fix it fast, because...

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Internet Facts

100 milliseconds of page load time can lower your conversions by up to 7%

Get this: a mere 100-millisecond delay in page load time can lower conversions by up to 7%. That’s right, in...

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Beginners Guide

How to use Google Lighthouse to understand your website’s health

Google Lighthouse is an open-source tool developed by Google that provides an assessment of a web page’s quality. It generates...

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Beginners Guide

How to Choose Between Custom and Purchased WordPress Themes

When it comes to building a new WordPress website, companies often face the dilemma of whether to use a custom...

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Beginners Guide

Is Shopify popular? Yes, it powers 11% of the worlds ecommerce websites

Shopify is a popular leading e-commerce platform that has become a go-to choice for businesses of all sizes looking to...

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Beginners Guide

WordPress powers 43% of the world’s websites. Dang.

First, it’s incredibly cost-efficient Developing a WordPress site is incredibly efficient, which is the biggest reason it’s so popular. Beginning...