All of Our Sweet Reading
We've been building websites and digital products for a long, long (long) time. Here's some of what we've learned.
What is a PLP in ecommerce?
In ecommerce, a PLP is a Product Listing Page, and it is where customers go to browse and search for...
40% of shoppers won’t wait more than 3 seconds for your website to load
Here’s a performance stat: a recent study found that 40% of shoppers won’t wait more than 3 seconds for an...
That time we made a Dominos Pizza Button for literally no good reason
A long time ago (like 2013), we though it would be great if we could just press a button anytime...
What is a Sales Funnel?
If you’ve ever been involved in ecommerce, you’ve likely heard a lot of talk about your site’s “sales funnel”. That...
“Read more” is an SEO no-no
There is an incredibly easy, no-development-required way to immediately improve your website’s SEO, and it’s called “descriptive link text”. You...
Wonderful is officially a Shopify Plus Partner
What is Shopify Plus, for all the folks who are new to ecommerce Shopify is one of the most powerful...
Gamified Ecomm: Making Shopping a Pleasure
Black Friday is always the most wonderful time to shop online. But this year one brand and its founder gave...
An Ice Cold Mobile App, Freshly Brewed
Beverage brands like Red Bull and Liquid IV have struck chords with athletic aficionados for decades, building bridges between athletes,...
Trust Your Gut: Designing For Food Brands
“One cannot think well, love well, sleep well, if one has not dined well.” Virginia Woolf Capturing the magic of...