Glossary
Nerd Vocabulary
All the nerdy website terms that you feel like you need to know, but are too afraid to ask about.
A
Accessibility
When we talk about creating websites, the term ‘accessibility’ comes up quite often. But what does it mean in the…
Alt Text
Alt text, short for “alternative text”, is a phrase or descriptor that is added to an image’s HTML tag on…
B
Backlink
If you’re new to the world of search engine optimization (SEO), you may have come across the term ‘backlinks.’ Simply…
BFCM
Black Friday and Cyber Monday, jointly referred to by the acronym BFCM, are pillars of the retail calendar. Traditionally marking…
Black Friday
Often seen as the official kickoff to the holiday shopping season, Black Friday falls on the day after the U.S….
Bounce Rate
In simple terms, a bounce rate is the percentage of visitors who land on your website and leave without interacting…
C
Caching
‘Caching’ is a technique that stores a copy of a given resource and serves it back when requested. Imagine this…
CDN
A Content Distribution Network (CDN) is a network of servers distributed across various locations worldwide, designed to deliver web content…
CMS
Embarking on your digital journey can feel like exploring a new language, brimming with acronyms and buzzwords. A term you’ll…
Conversion Rate
At its most basic level, a conversion rate is the percentage of website visitors who complete a desired action. This…
CTA
In the realm of digital marketing, the acronym “CTA” is a crucial term that every beginner should be familiar with….
Cyber Monday
Cyber Monday is a digital successor to the traditional post-Thanksgiving shopping extravaganza known as Black Friday. The holiday occurs the…
G
Google Lighthouse
Understanding how well your website is performing can feel like navigating uncharted waters, especially for beginners in the world of…
L
Lazy Loading
Imagine walking into a library and seeing every single book open on the table, ready for you to read. Sounds…
M
Meta Tags
Meta tags are invisible information embedded in a website’s HTML that communicate your page’s content to search engines. They don’t…
P
PDP
A Product Detail Page (PDP) is a crucial element of any ecommerce website as it is the page where customers…
Pillar Page
When writing blog content, it is important to position your content as an authority on the particular subject matter that…
PLP
In ecommerce, a PLP is a Product Listing Page, and it is where customers go to browse and search for…
PPC
The basic premise of PPC is simple: advertisers pay a fee each time one of their ads is clicked. Rather…
R
Responsive Design
In an era where people access the internet using a variety of devices, having a website that looks good and…
S
Sales Funnel
If you’ve ever been involved in ecommerce, you’ve likely heard a lot of talk about your site’s “sales funnel”. That…
SEM
SEM, in its simplest form, is about leveraging the power of search engines like Google and Bing to reach potential…
SEO
In the digital age, having a robust online presence is crucial. This brings us to a critical buzzword you’ve likely…
Special PLP
After reading What is a PLP, many of you asked if sites can have more than one PLP. The short…
Structured Data
Picture this: you’re shopping online for the perfect pair of shoes, and your Google search instantly shows you prices, star…