That time we gave a 70-year-old peanut brand a fresh, photo-rich, multiship-powered digital glow-up.
What We Did
Custom Development
Ecomm
Front End Development
Photography
UI/UX
Overview
Hubs is a heritage brand with a premium product. Family-owned since 1954, they helped define what a great peanut should taste like. We partnered with their team to reimagine the digital experience from top to bottom — covering strategy, design, photography, creative direction, development, and migration. The goal: bring their legacy into a modern DTC and gifting landscape, without losing the heart of what makes Hubs, Hubs.
The Problem
Hubs had a strong foundation — a beloved product, a loyal customer base, and a brand story with real depth. But their digital presence hadn’t kept pace with the growth and complexity of the business. The site didn’t fully reflect the quality or character of the brand, and it made it harder than it should’ve been to manage things behind the scenes. With a mix of gifting, retail, and wholesale in play, the experience needed to work harder across multiple customer types and operational flows.
The Solution
We rebuilt the site from scratch with a new creative system that feels both classic and fresh. We led art direction and photography to create a visual language that honors their heritage and product quality. On the backend, we designed and developed a custom Shopify experience that streamlines management and supports the nuanced needs of gifting and wholesale. We collaborated closely with Zest to integrate advanced multiship and gifting functionality — giving customers more flexibility while simplifying logistics for the Hubs team.
The mobile experience focuses on the simplest customer journey leading customers to higher order amounts
The Results
A reimagined brand experience that feels every bit as premium as the peanuts themselves. From a beautifully custom Shopify theme tailored to Hubs’ unique operations to a visual overhaul that honors their heritage through refined photography and craft-driven UI, every detail got a glow-up. We introduced modern gifting flows with multiship logic and a smoother user experience, all backed by a powerful backend setup that makes managing complexity feel delightfully simple for the Hubs team.
