That time we simplified a nationwide florist’s complex shipping system, cutting costs while improving customer experience and sales.
What We Did
Back End Development
Custom Development
Ecomm
Front End Development
UX/UI
Custom Development
Ecomm
Front End Development
UX/UI
Overview
Kremp Florist is a well-established floral business that delivers beautiful arrangements nationwide, including same-day delivery options, with a complex shipping structure based on products, locations, and seasonal factors. Founded in 1953 and family-owned for generations, Kremp Florist has built a reputation for quality arrangements and exceptional service while expanding from their Pennsylvania roots to serve customers across the United States.
The Problem
Kremp Florist delivers beautiful arrangements nationwide—even same-day—but behind the scenes, things were complicated. Shipping rules varied dramatically depending on the product, destination zip code, delivery date, and even seasonal factors. Getting all these nuances right was challenging enough, but ensuring customers could navigate these complexities without abandoning their carts was a whole other story. Their existing third-party solution was failing to keep up and draining their budget at over $30k per year.
The Solution
Wonderful designed and developed a fully custom shipping solution, giving Kremp Florist precise control over shipping rules down to the individual product, zip code, and specific delivery date. Our solution prevents invalid selections, adjusts shipping rates in real-time, and clearly presents delivery dates—even with multiple items in the cart. Customers now seamlessly select their preferred date, instantly seeing accurate shipping costs tailored to their selections.
For 60+ years, Kremp Florist has been a family-owned business known for exceptional floral arrangements and has participated in notable events, including Multiple U.S. Presidential inaugurations.
Partnering with Kremp Florist & Flower Delivery not only connects you with a legacy of exceptional service but also transforms their timeless charm into a modern e-commerce experience that delights long standing customers online.
The Results
Kremp Florist was able to completely eliminate their costly third-party app, saving $30k annually, while gaining significantly more control and reliability. Even better, their store’s conversion rates increased noticeably, and the entire shopping experience became smoother and simpler to manage.
01.
$30k
Wonderful has helped Kremp Florist save around $30,000 per year by creating a custom shipping logistic app
Freshly Picked, Digitally Delivered
Kremp Florist is a leading florist brand that now has industry leading tech to power its sales. Wonderful really “rose” to the occassion. See what we did there?
