That time we launched an immersive, multi-market Shopify Plus experience for the world’s first consumer-level brain measuring device.
What We Did
Back End Development
Custom Development
Ecomm
Front End Development
UI/UX
Custom Development
Ecomm
Front End Development
UI/UX
Overview
Muse™, the leader in wearables for mindfulness and brain fitness, sought to elevate their global e‑commerce experience. Their existing platform limited marketing agility and tied operations into rigid workflows. We partnered with Muse to migrate their store to Shopify Plus and build a multi-market architecture. The goal? Empower their internal teams with the ability to launch regional storefronts, customize product pages, and deploy promotions—all without pulling in developers.
The Problem
Muse was stuck on an outdated ecommerce platform that couldn’t keep up with their growth. The tech stack was rigid, clunky, and increasingly brittle—holding the team back just when they needed to move faster. Creating a landing page or running a promotion required developer support, and even minor updates could turn into weeks-long projects. As Muse expanded into new markets, the platform’s lack of multi-region support, content flexibility, and modern tooling made it clear: the system that once supported them was now standing in their way.
The Solution
We migrated Muse to Shopify Plus and rebuilt their ecommerce presence from the ground up. The new setup included a multi-market architecture that supports localized storefronts with region-specific currencies, shipping rules, and content—all managed from a single backend. To eliminate their dependency on developers, we designed a flexible system of modular content blocks that let the Muse team create and update pages on the fly. From merchandising to storytelling, their marketing team now has complete creative control—with no code required.
Custom checkout with gift subscriptions
The Results
The impact was immediate. Muse’s team can now launch campaigns, update products, and spin up new pages in a fraction of the time—with no developer bottlenecks. Regional storefronts are live across multiple continents, and each one delivers a tailored, high-performance experience. What used to take weeks now takes hours. More importantly, Muse’s internal teams are empowered to experiment, iterate, and grow—without being held back by their tools.
Ecommerce in Zen-Mode
Their old tech was noisy—now it’s all signal, no stress.
