That time we helped Jerome Dahan launch his next iconic brand — with luxury vibes, motion design, and a bar set high.
What We Did
Custom Development
Ecomm
Front End Development
Overview
Jerome Dahan doesn’t launch brands lightly.
After shaping modern denim with 7 For All Mankind and Citizens of Humanity, he returned in 2024 with The Seven Continents, a refined menswear label rooted in simplicity, quality, and longevity. It’s a love letter to denim. Cut in Los Angeles. Built from proprietary Japanese fabrics. Designed to be lived in and passed down.
Wonderful came in to bring that vision online. The catch? We had to move fast. And nothing about the brand was built to cut corners.
The Problem
T7C had the bones of something lasting: a tight point of view, an experienced founder, and a product that didn’t need dressing up. But launching a luxury brand means every detail has to hold its weight, especially online. The site had to do three things really well:
- It needed to be flexible. Their team wanted to merchandise collections, tell stories, and build lookbooks on the fly. That meant a CMS setup with real freedom, not just a grid of product tiles.
- It needed to feel premium. The creative direction was already strong. Our job was to help that vision flourish in a digital context, to make it interactive, immersive, and intentional, without slipping into excess.
- And it needed to perform. Because because nothing pours cold water on a premium experience like the feeling its held together with bubblegum and duct tape.
Most people would pick two of the above and be happy with the compromise, which is fair. We picked all three (cuz we’re sneaky like that).
The Solution
We built a custom Shopify site on Dawn and pushed it to the edge. We tuned the architecture, optimized every interaction, and prioritized polish across the board.
We developed motion and transition systems that elevated their brand video without stealing the show. We created a modular content system so their team could spin up editorial pages without touching code. And we stayed close to performance, every step of the way, to keep scores high and load times low.
We partnered closely with the T7C team to make sure their creative direction came to life online. From layout support to interaction tuning, we helped translate the brand’s visual language into a digital experience that felt intentional, immersive, and unmistakably them.
The Results
This isn’t a site built to chase metrics. It’s built to hold weight. To match the gravity of a product line shaped by decades of craftsmanship.
It’s clean. Confident. Quietly bold. A digital flagship that stands up to scrutiny and earns its place beside the product.
No gimmicks. No noise. Just a sharp, immersive experience that lets the collection speak and sells it with conviction.
