That time we built a custom gift basket bundler that simplified thousands of options while boosting conversions and customer satisfaction.
What We Did
Back End Development
Custom Development
Ecomm
Front End Development
UI/UX
Custom Development
Ecomm
Front End Development
UI/UX
Overview
It’s Only Natural Gifts is a specialty retailer offering fully customizable gift baskets that customers can build from scratch with thousands of product options. Based in Colorado, they provide a unique and healthy gifting experience where customers can personalize every aspect of their gift baskets, from the container to the contents and finishing touches.
The Problem
It’s Only Natural Gifts offered something special—fully customizable gift baskets that customers could build from the basket up. But with thousands of products available, creating these personalized baskets quickly became overwhelming. Done poorly, the experience risked frustrating customers and tanking conversion rates. Even worse, no off-the-shelf software could handle their unique needs.
The Solution
Wonderful stepped up to the task, designing and developing a completely custom gift-basket bundler tailored specifically to their needs. Our bespoke solution lets customers start with an empty basket, effortlessly browse and select from thousands of products, and personalize their gifts with custom notes and even image uploads. We took convenience a step further with “starter baskets,” ready-made options customers could tweak to their hearts’ content. And yes, it even feels fantastic on mobile.
It’s Only Natural Gifts puts exceptional care into crafting gift baskets of the highest quality — its website must reflect that same level of excellence.
The Results
After switching to Shopify and launching our custom bundler, It’s Only Natural Gifts saw a substantial boost in conversion rates. And to sweeten the deal, managing their site became significantly easier too—talk about a win-win.
Kind Words
“We had a great experience working with Wonderful. Our conversion rates and average order value showed substantial improvements after we launched the Wonderful developed website.”
