That time we created an intuitive drag-and-drop jewelry tray designer that turned complex customization into a delightful experience customers love.
What We Did
Back End Development
Ecomm
Front End Development
UI/UX
Ecomm
Front End Development
UI/UX
Overview
Jewelry Trays Direct is a premium retailer specializing in custom jewelry trays designed for high-end clients looking to organize their jewelry collections in drawers and closets. They offer fully customizable solutions where customers can design personalized trays with precise compartment configurations to perfectly fit their unique jewelry storage needs.
The Problem
Jewelry Trays Direct had a simple vision: give their customers the freedom to design fully customized jewelry trays. But the reality was anything but simple. Creating custom trays was like playing an overly complex game of Tetris—customers had to perfectly fit compartments together, follow multiple hidden rules, and somehow avoid frustration in the process. Not exactly the ideal shopping experience.
The Solution
Wonderful stepped in with a fully bespoke solution, designing and developing an intuitive drag-and-drop jewelry tray designer from scratch. We built the interactive tool to be virtually foolproof—compartments snap smoothly into place, resize effortlessly, and gently autocorrect any missteps along the way. Customers even get an instant 3D preview of their masterpiece, giving them confidence before hitting “buy.” It’s custom tray design, minus the headache.
The Results
Customers now have an easy—dare we say fun—experience designing their own custom jewelry trays, completely blowing competitors’ solutions out of the water. In under a minute, anyone can effortlessly build a totally personalized tray, instantly preview it in stunning 3D, and confidently add it to their cart. It’s quick, intuitive, and beautifully executed—exactly what custom shopping should feel like.
Feels Like Magic
Easy-to-use, beautiful, and “tray chic”! (Sorry, we had to do it). Our custom product designer makes crafting your own jewelry tray as dazzling as the treasures you’ll store inside.
